The $23 Million Dollar Bet That Ruined Nelk

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on June 11, 2025

From chaos and loyalty, the Nelk Boys built an empire on one simple rule: never fold. But somewhere between the merch drops, the million-dollar parties, and a $23 million NFT gamble, something went wrong. This isn't just the Nelk story; it's a cautionary tale of what happens when online creators bet big, and their fans are left to pick up the pieces.


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